Abandoned carts are one of the biggest challenges in the world of ecommerce—and if you’re running a dropshipping store, you’ve likely felt the sting. The good news? With the right abandoned cart email templates, you can win back a significant portion of those lost sales.
Table Of Content
- Why Abandoned Cart Emails Matter in Dropshipping
- Common Reasons for Cart Abandonment
- What Makes an Effective Abandoned Cart Email?
- Key Elements
- Tools That Make It Easy
- Top 5 Abandoned Cart Email Templates (With Examples)
- 1. The Friendly Reminder
- 2. The Urgency Trigger
- 3. The Discount Nudge
- 4. The Social Proof Approach
- 5. The Final Chance Email
- Pros and Cons of Abandoned Cart Emails
- What I Learned Running a Dropshipping Store
- Bonus Tips for Higher Conversions
- Personalization Is Powerful
- Use SMS Alongside Emails
- Create Mobile-Friendly Designs
- Test Timing and Frequency
- Final Thoughts: Turn Lost Sales into Loyal Customers
- Start Your Dropshipping Business Journey Today
In this guide, I’ll walk you through some of the best abandoned cart email templates, how to use them effectively, and what I’ve personally learned from running successful dropshipping campaigns. Let’s dive in.
Why Abandoned Cart Emails Matter in Dropshipping
Did you know that nearly 70% of online shopping carts are abandoned? That means for every 10 people who add items to their cart, only 3 actually check out. (Statista, 2024)
In dropshipping, where margins can be tight and customer acquisition is expensive, recovering abandoned carts is one of the highest-ROI tactics you can use.
Common Reasons for Cart Abandonment:
- Unexpected shipping costs
- Complicated checkout process
- Lack of trust or urgency
- Simply getting distracted
This is where abandoned cart emails shine—they’re a low-cost, high-impact way to remind, re-engage, and convert.
What Makes an Effective Abandoned Cart Email?
A high-performing cart recovery email usually includes the following:
Key Elements:
- Attention-grabbing subject line
- Personalization (e.g., customer’s name, items left behind)
- Compelling visuals (show the products)
- Urgency or scarcity (“limited stock”, “sale ending soon”)
- Clear call-to-action (“Complete Your Purchase”)
Tools That Make It Easy:
- Shopify Email
- Klaviyo
- Omnisend
- Mailchimp
All of these integrate easily with platforms like Shopify and work seamlessly with popular dropshipping apps like Oberlo and AliExpress tools.
Top 5 Abandoned Cart Email Templates (With Examples)
1. The Friendly Reminder
Subject Line: “Oops, did you forget something?”
Body: Hey [First Name],
We noticed you left some great items in your cart. Don’t worry—it happens to the best of us! Here’s what you were looking at:
[Product Image + Name + Price]
Click below to return to your cart before they’re gone!
[Return to My Cart]
Cheers,
The [Your Store] Team
Why It Works: Light, non-pushy tone. Great for the first email.
2. The Urgency Trigger
Subject Line: “Your cart is about to expire!”
Body: Hi [First Name],
We’re holding your cart for a little while longer—but not forever. The items you picked are in high demand and may sell out soon!
Act fast to make them yours:
[Product Image + Quick CTA Button]
Why It Works: Creates urgency without sounding too aggressive.
3. The Discount Nudge
Subject Line: “Here’s 10% off to complete your order!”
Body: Still thinking it over?
We get it. How about 10% off your order? Just for you.
Use code COMEBACK10 at checkout. But hurry—this exclusive offer expires in 24 hours.
[Complete My Purchase]
Why It Works: Incentives like discounts can significantly boost conversion, especially in price-sensitive niches like dropshipping.
4. The Social Proof Approach
Subject Line: “People love what you picked!”
Body: You’ve got great taste, [First Name]!
The products in your cart are some of our bestsellers, with thousands of 5-star reviews. Don’t just take our word for it:
★ ★ ★ ★ ★
“This product changed my life!” – Real Customer
Return to your cart now and see what all the buzz is about.
[Finish Checkout]
Why It Works: Builds trust and reassures the shopper that they’re making a good decision.
5. The Final Chance Email
Subject Line: “Last Call: Your cart will be gone in 6 hours!”
Body: Hi [First Name],
This is your last chance to grab your items before we release them back to inventory.
After that, we can’t guarantee they’ll still be available.
[Product Snapshot]
Still want them?
[Yes, I Want My Items]
Why It Works: Taps into FOMO and closes the loop on the sequence.
Pros and Cons of Abandoned Cart Emails
| Pros | Cons |
|---|---|
| Cost-effective | May annoy if overused |
| Easy automation with tools | Can land in spam if poorly crafted |
| High conversion potential | Needs good copy/design to work |
| Builds brand trust | One-size templates may not suit all niches |
What I Learned Running a Dropshipping Store
In my first year running a dropshipping business on Shopify, I made every rookie mistake in the book. One of the smartest things I did was set up a 3-part abandoned cart sequence using Klaviyo.
I followed this format:
- Email 1: Friendly Reminder (sent 1 hour after abandonment)
- Email 2: Offer Discount (sent 12 hours later)
- Email 3: Final Call (sent after 24 hours)
Result? My recovery rate jumped from 2% to nearly 11% in 30 days.
This simple automation became one of my top-performing marketing funnels—and it required zero ongoing maintenance.
My tip? Test different templates and A/B test your subject lines. Something as simple as adding an emoji 😍 increased my open rates by 8%.
Bonus Tips for Higher Conversions
Personalization Is Powerful
Use the customer’s first name and include the actual items they abandoned.
Use SMS Alongside Emails
Apps like SMSBump can complement your email sequence for even better recovery rates.
Create Mobile-Friendly Designs
Most customers check their emails on mobile. Make sure your emails look good on all devices.
Test Timing and Frequency
Don’t send all emails too close together. A gentle reminder + a time-based offer works best.
Final Thoughts: Turn Lost Sales into Loyal Customers
In dropshipping, every customer counts. Recovering even 5–10% of abandoned carts can mean thousands in extra revenue over the course of a year.
By using proven email templates, reliable tools like Shopify Email, and understanding buyer psychology, you can turn those lost opportunities into conversions.
Don’t just let them walk away—bring them back with intention, personality, and a reason to say YES.
Start Your Dropshipping Business Journey Today
The tools are here. The templates are ready. All that’s left is for you to put them into action.
Use this guide as your playbook and start recovering those lost sales with confidence.
“Success in dropshipping business isn’t about luck—it’s about learning, testing, and staying consistent. Start small, think big, and never stop optimizing.”
